SEOUL, Jun. 28 (Korea Bizwire) — South Korean women in their 30s have become the biggest spenders in the country’s international shopping market during the first half of 2017, according to a sales report from online shopping giant 11street.
From a high-end vacuum cleaner to milk powder, women in their 30s have dominated international shopping thus far this year, purchasing a wide range of items from family-friendly daily necessities to luxury goods.
The purchasing power among this demographic has shown notable growth as of late, enough to justify the new title of ‘Wonder’ Woman — W for worldwide, O for one-stop shopping, N for new consumer, D for diverse, E for electronics, and R for reasonable — from the South Korea-based international shopping giant.
Among the popular brands were British vacuum cleaner manufacturer Dyson, German infant formula brand Aptamil, and French luxury brand Louis Vuitton, according to 11street.
Popular items varied, with items shipped from Japan mainly being cost effective daily necessities, while most nutrition supplements such as vitamins and milk powder were ordered from Germany.
According to the figures, while female consumers in their 30s accounted for 26 percent of all international orders made on 11street, up a whopping 68 percent from the previous year, their male counterparts within the same age group followed close behind, accounting for 19 percent.
Men on average spent more than women however, at 140,000 won compared to 120,000 won.
The report also found a wider range of items are being purchased internationally by South Korean online shoppers, including electronics, which proved particularly popular this year.
Most of the items ordered internationally by South Korean online shoppers in the past were limited to fashion items from particular brands, up until the last few years when a shift in online shopping began to occur, with more consumers becoming bolder with their purchases.
Female consumers in their 30s have emerged as one of the rapidly growing demographics in the South Korean retail industry in recent years for their trendiness and wide range of interests, particularly on the digital front.
According to a survey conducted by 11street this year, female online shoppers in their 30s were the age group that most actively used their digital concierge, also known as a chatbot service.
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