SEOUL, May 1 (Korea Bizwire) — Driven by the impact of the pandemic, which has reduced the number of people dining out, meal kit products remain popular, highlighting the increasing preference for convenience in preparing meals among consumers.
According to a survey conducted by pollster Embrain Trend Monitor of 1,000 people aged 19-59 who prepare their own meals, 89.5 percent of all respondents had purchased a meal kit product recently, and 85.5 percent said they would continue to purchase meal kits.
Respondents preferred meal kits for soup, stew, and hot pot, and most commonly cited reasons for purchasing them as not having to prepare ingredients and being able to prepare meals quickly.
However, many respondents expressed concerns about disposables. Sales of beef shabu-shabu and pork belly sundubu stew meal kits have increased.
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