KBO Signs Record-breaking Streaming Deal with CJ ENM, Moves Games behind Paywall

This image provided by the Korea Baseball Organization (KBO) on March 4, 2024, shows the KBO’s logo next to that of Tving, the local streaming platform that will carry KBO games for the next three seasons. (Image courtesy of Yonhap)

SEOUL, Mar. 4 (Korea Bizwire) — The South Korean baseball league announced Monday it has signed a record-setting streaming rights deal with CJ ENM, with its games moving behind a paywall for the first time.

For the next three seasons, CJ ENM, the media and entertainment arm of CJ Group, will carry Korea Baseball Organization (KBO) games on its streaming platform, Tving.

According to the KBO, the deal is worth 135 billion won (US$101.6 million), compared with the previous five-year, 110 billion-won contract with a consortium of portal sites and telecommunication firms, including Naver and SK Telecom.

The new contract ends the era of free online streaming of KBO games, as Tving offers services to paid subscribers.

However, to celebrate the landmark deal, CJ ENM will provide games free of charge from Saturday, the first day of the prseason, to April 30, the end of the first full month of the regular season.

The exhibition campaign goes from Saturday to March 19, and the regular season will begin March 23.

Starting May 1, fans can watch all regular season and postseason games on Tving for as low as 5,500 won per month. Highlights, full game replays and play-by-play texts will also be available on Tving.

At the start of the regular season, Tving will introduce a real-time rewind function and set up a live chat for every game.

Tving will select one “Tving Super Match” per week, and run a special preview show featuring in-depth interviews with managers and players, followed by the game coverage and an extensive postgame show.

As part of the deal, the KBO will also lift restrictions on the use of game clips on social media. Fans will now be able to create their own GIFs, memes or shorts using KBO highlights, with the league hoping that such digestible clips on social media will generate more interest among digital-savvy people.

The KBO opened the bidding for the new streaming rights deal on Dec. 4 last year and selected CJ ENM as its preferred negotiating partner on Jan. 5. The two sides reached their agreement on Feb. 16, the KBO said.

(Yonhap)