The New Ford Explorer (Image courtesy of Yonhap)
SEOUL, Nov. 13 (Korea Bizwire) – Ford’s bestselling SUV, the Explorer, has made its latest debut in South Korea, with the automaker unveiling The New Ford Explorer at a showcase event held at Some Sevit in Seoul’s Seocho district on November 12.
First introduced in North America in 1990 as Ford’s first four-door SUV, the Explorer has maintained its position as America’s best-selling SUV in cumulative sales. The new model represents a refresh of the sixth generation, which was initially launched in 2019.
The Explorer has enjoyed significant success in South Korea, leading imported large SUV sales in 2020-2021 according to Korea Automobile Importers & Distributors Association (KAIDA) data. It currently ranks third in the segment for January-October this year, earning its reputation as a premium “dad car” among imported vehicles.
Since its second-generation introduction to the Korean market in 1995, the Explorer has competed with vehicles like the Hyundai Palisade, Chevrolet Traverse, Honda Pilot, and Jeep Grand Cherokee.
The new lineup features two trim levels: the existing Platinum and the newly introduced ST-Line, which emphasizes sporting performance. Both variants are equipped with a 2.3L EcoBoost engine producing 304 horsepower and 43kg·m of torque, paired with a 10-speed automatic transmission.
The exterior design showcases a larger front grille with hexagonal patterns and sleek LED headlamps, projecting both ruggedness and sportiness. A wider skid plate helps lower the vehicle’s center of gravity, boosting its stable appearance.
Inside, the dashboard has been redesigned to maximize openness and front-row space. Physical buttons have been minimized in favor of a 12.3-inch LCD digital cluster and a 13.2-inch LCD touchscreen display, creating a more contemporary feel. A premium Bang & Olufsen sound bar spans the dashboard, contributing to the unified interior design.
Pricing for the new model starts in the low 60 million won range for the ST-Line and the high 60 million won range for the Platinum trim. Ford Korea notes that these prices represent a reduction of several million won compared to the previous model, aimed at improving price competitiveness.
David Jeffrey, managing director of Ford Korea, emphasized the Explorer’s credentials: “As America’s bestselling SUV, the Explorer continues to prove its worth through its robust body structure, spacious cargo area, and powerful driving performance.” He added, “We love Korea, and Ford has both the capability and a bright future here.”
Kevin Lee (kevinlee@koreabizwire.com)
