To commemorate the 80th anniversary of Korea’s liberation, Korea Minting, Security Printing & Coinage Corporation (KOMSCO) has jointly developed the “Gwangbokjeol Bread” with Seongshimdang, a leading company in Daejeon, which will be available for limited sale at all Seongshimdang locations until August 17. (Photo courtesy of KOMSCO)
SEOUL, Aug. 8 (Korea Bizwire) — The “Gwangbokjeol Bread,” a collaboration between Korea Minting, Security Printing & Coinage Corporation (KOMSCO) and Seongshimdang Bakery, has been re-released after achieving impressive sales of 100 million KRW (approx. $75,000) within just two weeks of its initial launch.
The two companies teamed up to mark the 80th anniversary of Korea’s liberation, releasing a new edition of the patriotic bread. Available for purchase at Seongshimdang until August 17, the bread is packaged in a set of four Madeleines for 5,000 KRW.
This bread is part of the companies’ ongoing “Gwangbok Bread” campaign, which first launched on March 1st to commemorate the March 1st Movement.
This year’s version has been redesigned with an ivory-colored package and renamed “Gwangbokjeol Bread,” incorporating symbols of Korea’s history and independence.
The packaging features the Taegeukgi (Korean flag), Mugunghwa (hibiscus flower), and Seongshimdang’s mascot, while the box also contains a brochure featuring the historic “Denny Taegeukgi,” the oldest surviving version of the Korean flag.
To commemorate the 80th anniversary of Korea’s liberation, Korea Minting, Security Printing & Coinage Corporation (KOMSCO) has jointly developed the “Gwangbokjeol Bread” with Seongshimdang, a leading company in Daejeon, which will be available for limited sale at all Seongshimdang locations until August 17. (Photo courtesy of KOMSCO)
In addition to commemorating the 80th anniversary of Korea’s liberation, a portion of the proceeds from the sales will be donated to support local economies and job creation.
Last year, the “Gwangbok Bread” sold 21,870 units, generating 100 million KRW in sales in just two weeks.
Convenience store chains have also launched their own patriotic campaigns. GS25 introduced a “Gwangbok 80th Anniversary Lunchbox” featuring a set of four keycaps with phrases like “Independence,” “Taegeukgi,” and “Victory,” which quickly gained attention. Some customers posted online photos of the keycaps they collected from various stores.
The lunchbox features quotes from independence fighter Yun Bong-gil, inscribed in the handwriting of independence activists, with a portion of the proceeds being donated to descendants of independence fighters affected by natural disasters.
CU, another convenience store chain, has partnered with the Ministry of the Interior and Safety to sell eight different lunchboxes called “Taegeukgi Lunchboxes,” with some of the sales being donated to improve the living conditions of the descendants of independence activist Gu Cheol-seong.
Lina Jang (linajang@koreabizwire.com)
