SEOUL, Aug. 9 (Korea Bizwire) — More than a half of Koreans who have purchased overseas goods directly used Amazon, world’s largest online shop.
According to the Korea Consumer Agency which conducted a customer satisfaction survey among 1,000 Koreans with experience of overseas direct purchase in the past two years, 55.9 percent of them have purchased their overseas goods through Amazon. Among the top-10 Koreans’ favored overseas online shops, seven were American firms.
After Amazon, eBay and iHerb followed with 38.2 percent and 36.8 percent respectively. The other U.S. online shops were Shopbop (8.9%, 4th), 6PM (5.5%, 5th), Drugstore.com (4.8%, 7th) and Walmart (4.1%, 8th). Other two (Amazon Japan and Rakuten) were Japanese and Taobao of China ranked 10th with 3.0 percent.
On the customer satisfaction by measuring product quality and price, diversity, speed and safety of delivery and after-sales service, iHerb, selling nutrition and diet foods and groceries, topped with the score of 4.23 out of 5.0, followed by Amazon (3.70) and Shopbop (3.66). Among the delivery agency services, Koreans took Malltail as the best middleman in terms of usage and satisfaction.
The Korea Consumer Agency plans to strengthen monitoring activities on the overseas direct purchases for the safe use of Korean consumers and keep providing comparative information.
By John Choi (firstname.lastname@example.org)