Watsons, Asia’s largest drugstore, is launching its first official online shopping site (https://shop.watsons.co.kr) and mobile application on April 2. (Image : Yonhap)
SEOUL, April 1 (Korea Bizwire) – Watsons, Asia’s largest drugstore, is launching its first official online shopping site (https://shop.watsons.co.kr) and mobile application on April 2.
Watsons Korea explains that the online mall and mobile application will hold all of the various brands offline Watsons stores have in stock.
To celebrate the opening, customers who sign up as member of the site will receive a 10 percent discount coupon. An ‘Attendance Check’ event will also take place, offering additional discounts to customers who visit the site.
Watsons’ offline stores will also conduct a promotional event on April 2 and 3. Customers will be able to receive discounts of up to 50 percent on moisturizers and color make-up.
Customers who show the Watsons application downloaded on their phones at offline stores from April 4 to 7 can immediately receive a 3,000 won discount on their purchase.
Marketing officials at Watsons Korea made it clear that they hope to conduct marketing events to connect online and offline channels.
By Lina Jang (linajang@koreabizwire.com)
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Our belief is a new ecommerce site will have to spend a significant amount of time building a brand foot print before consumers will buy – even with significant price reductions. Currently we are testing different models.
I was curious, do you have any other material on Brands & Pricing that you could verify this?
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