This image provided by Woori Bank shows its customer calendars for the year 2023.
SEOUL, Dec. 8 (Korea Bizwire) — To bring higher satisfaction to customers and to protect the environment, South Korea’s banking industry is changing how new year calendars for customers are distributed.
Woori Bank, for example, made its 2023 calendar using eco-friendly paper certified by the Forest Stewardship Council.
To ensure easy recycling, the triangular stand of table calendars was made without a coating, and paper packaging was used instead of plastic.
Hana Bank created a new concept of donating during the process of distributing its new year calendars.
The funds collected will be donated to local non-profit organization Kids & Future Foundation, which supports teenagers and university students.
Targeting young customers who use mobile calendars rather than paper calendars, domestic commercial banks are also distributing digital planners to reduce the issuance of paper calendars and satisfy young customers’ calendar needs.
Until the early 2000s, each bank distributed at least 5 million paper calendars to its customers every year.
Thereafter, however, the issuance of paper calendars has decreased due to the cost burden and the popularity of smartphone calendars.
Nonetheless, the number of people who still have a preference for paper calendars remains high, particularly among elderly customers.
Lina Jang (linajang@koreabizwire.com)
