BMW Korea to Host Festival for Its 100-Year Anniversary | Be Korea-savvy

BMW Korea to Host Festival for Its 100-Year Anniversary


SEOUL, Sept. 20 (Korea Bizwire) – BMW Group Korea is celebrating the German automaker’s 100th anniversary by hosting “BMW Joy Festival” at Yeongjongdo, an island off the coast of Incheon. 

The two-day festival, which begins on Saturday (September 24), will include an exhibition, drift performances, driving experiences for visitors, Oktoberfest, and a mini-amusement park. The festival’s Joy Concert will feature some of Korea’s top artists such as rapper Dok2, girl group Sistar, and ballad singer Kim Bum-soo. 

“We wanted to share the significance and the joy of BMW’s 100th anniversary with Korean customers,” said BMW Group Korea CEO Kim Hyo-joon. “We hope that visitors grow more intimate with our brand through this event.”


Image Credit: BMW Group Korea /

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