SEOUL, Oct. 7 (Korea Bizwire) — An increasing number of business marketers are using ‘plogging,’ the act of picking up trash while jogging, to polish company reputations as responsible participants in environmental, social and governance (ESG) management.
South Korea’s top cosmetics maker Amorepacific Corp.’s eco-friendly brand Innisfree recently joined hands with marine waste collectors on Jeju Island to hold a plogging campaign.
A total of 50 participants met at Jeju’s Sagye Beach and Hallim Port on Sept. 12 and Oct. 4, respectively, to collect some 4,200 liters of marine trash.
Local outdoor clothing brand K2 is hosting a plogging campaign in the mountains until October 17. Anyone can participate by leaving a comment about which mountain he/she would like to go to – and the reason why – on K2’s official Instagram account.
Hyundai Department Store is also hosting the Heart for Dog campaign until Oct. 31, inviting participants to pick up trash as they take their pets out on a stroll.
Some of the profits raised by selling entry tickets will be donated to the Korea Animal Rights Advocates to support vaccination programs for abandoned dogs.
“Customers who once prioritized design and the quality of products that they buy are now considering the product’s eco-friendly features,” an official at Hyundai Department Store said.
Ashley Song (firstname.lastname@example.org)