SEOUL, Sept. 13 (Korea Bizwire) — With demand for contactless consumption continue to rise along with the spread of COVID-19, carmakers are tapping into home shopping platforms to push for a new sales strategy.
Renault Samsung Motors Corp., the South Korean unit of Renault S.A., launched a home shopping program in July to sell the Renault ZOE all-electric car, garnering 300 calls.
It is a significant success considering that Renault currently sells around 100 units of the ZOE each month.
On Sunday, the company hosted a home shopping program for the Renault Master bus on GS My Shop, GS Retail’s T-commerce platform.
Cash-strapped carmaker SsangYong Motor Co. is leading the home shopping trend after garnering more than 1,200 calls for revealing the new 2021 Tivoli Air on CJ O Shopping in September of last year.
SsangYong also garnered around 1,500 calls during a home shopping program held in April of last year to sell the Korando and Tivoli SUVs. Driven by the home shopping boost, Korando and Tivoli’s monthly sales rose by 32 percent and 44 percent, respectively.
Image Credit: Renault Samsung Motors / SsangYong Motor / photonews@koreabizwire.com
