SEOUL, June 17 (Korea Bizwire) — Rep. Ryu Ho-jeong of the progressive minor Justice Party has taken a bold step in her campaign to liberalize strict regulations on tattooing: revealing her back full of erasable tattoos in a purple dress. Ryu delivered the performance during a joint news conference with a group of tattooists at [...]
SEOUL, May 21 (Korea Bizwire) — The fashion industry is turning to “metaverse” marketing as the three-dimensional, virtual space is rising as an alternative social platform. The metaverse refers to a shared virtual space, in which users interact with each other through digital avatars and experience a virtual reality (VR) world. Naver Z’s ZEPETO, an [...]
SEOUL, May 4 (Korea Bizwire) — Raffling, a lottery system in which only winners can buy certain products, has become a popular marketing strategy ever since its introduction to South Korea by foreign fashion brands such as Nike and Adidas. Now, the practice is being incorporated into various fashion platforms. Musinsa, the No. 1 player [...]
SEOUL, April 26 (Korea Bizwire) — So-called ‘shoe-vesting’, or using shoes as a means of financial investment, is gaining popularity among South Korea’s younger generation. Various platforms are being established to cater to this trend, as well as the demand from the MZ generation. ‘Shoe-vesting’ primarily involves reselling limited edition shoes at a higher price, [...]
SEOUL, April 14 (Korea Bizwire) — With an increasing number of companies strengthening their ESG (environmental, social and governance) management, fashion companies are also releasing a string of eco-friendly products. Kolon Sport, an outdoor brand run by South Korean clothing firm Kolon Industry FnC, developed a renewable nylon material dubbed ‘Kolon Nylon,’ and made use [...]
SEOUL, April 9 (Korea Bizwire) — A foreign children fashion brand is gaining attention after releasing a series of new clothes with large inscriptions of Korean letters. Mini Rodini, a Swedish fashion brand for children popular in South Korea for its unique, colorful patterns, recently released a series of new clothes for spring and summer, [...]
SEOUL, April 8 (Korea Bizwire) — Expensive luxury brands are racking up strong sales despite the coronavirus outbreak. Consumers, denied oversea travel, have resorted to spending on luxury goods instead, gaining popularity among the MZ Generation (millennials and Generation Z) in particular. The Financial Supervisory Service reported that Christian Dior Couture Korea Co., the South [...]
SEOUL, April 8 (Korea Bizwire) – South Korean cosmetics giant AmorePacific Corp. said Wednesday that it would launch a Base Picker service to provide customized foundation and cushion products to personal customers. Customers will be able to purchase customized foundation or cushion products after opting for a glow or semi-matte finish and selecting from 100 [...]
SEOUL, April 5 (Korea Bizwire) — Cosmetics brand “road shops” – street-level retail shops with storefronts – have shut down in considerable numbers as the coronavirus continues to take a toll on the cosmetics industry. The Korea Fair Trade Commission reported that Missha, a South Korean budget cosmetic brand, shut down 164 road shops last [...]
SEOUL, Feb. 7 (Korea Bizwire) — South Korea’s exports of cosmetics shot up 16 percent in 2020 from a year earlier, data showed Sunday, on the back of the growing demand from the United States and Asian countries. Outbound shipments of cosmetics reached US$7.57 billion last year, according to the data compiled by the Korea [...]