SEOUL, Oct. 4 (Korea Bizwire) – LG Electronics is set to launch a vibrant global marketing campaign called “Boom Boom Pow Festa” to promote its LG XBOOM party speakers, the company announced on October 3. The campaign features collaborations with street musicians from around the world, reimagining the Black Eyed Peas’ hit song “Boom Boom Pow.” [...]
SEOUL, Sept. 23 (Korea Bizwire) – Samsung Electronics has announced a strategic partnership with IKEA to integrate the Swedish furniture giant’s smart home devices into Samsung’s SmartThings ecosystem, marking a significant step towards a more unified smart home experience. According to Samsung’s newsroom on September 22, this collaboration will enable users to control IKEA’s smart devices, [...]
SEOUL, Sept. 19 (Korea Bizwire) — LG Electronics Inc. said Thursday it has joined hands with global office solutions provider Ricoh Co. to enhance its business-to-business (B2B) sector, a key growth driver for the Korean home appliance firm. Under the memorandum of understanding, the two companies will collaborate to develop and offer services that support [...]
SEOUL, Sept. 19 (Korea Bizwire) – In a milestone for consumer technology in space exploration, Samsung Electronics announced on September 18 that its Galaxy Watch5 was utilized in a body composition monitoring study during the Polaris Dawn project, the first-ever civilian spacewalk mission. The study, led by the University of Hawaii Cancer Center, aimed to monitor [...]
SEOUL, Sept. 18 (Korea Bizwire) – With competition in the robot vacuum cleaner market intensifying, Samsung Electronics is seeking to differentiate its latest offering with advanced voice recognition technology. The tech giant has integrated natural language-based voice recognition into its Bespoke AI Steam all-in-one robot vacuum, a move that reflects the growing importance of artificial intelligence [...]
SEOUL, Sept. 11 (Korea Bizwire) – With South Korea joining the list of first-wave release countries for the new iPhone, major telecommunications companies are seizing the opportunity to resurrect their offline launch events, abandoned since the iPhone 12 release. This marks a return to aggressive marketing strategies in the competitive smartphone market. Industry sources revealed on [...]
BERLIN, Sept. 10 (Korea Bizwire) – At IFA 2024, Europe’s largest consumer electronics trade show, industry giants Samsung and LG have taken a markedly different approach to their exhibits, emphasizing artificial intelligence (AI) integration over showcasing individual products. This strategy, while highlighting the companies’ vision for interconnected smart homes, has left some attendees yearning for the [...]
SEOUL, Sept. 5 (Korea Bizwire) – LG Electronics announced on September 4 that it will showcase its new transparent OLED TVs at Frieze Seoul 2024, reinterpreting the works of a master of abstract ink painting. The four-day art fair, considered one of the two major contemporary art fairs alongside Art Basel, is being held at COEX [...]
SEOUL, Aug. 27 (Korea Bizwire) – Samsung Electronics is set to launch two new premium home cinema projectors on September 1, expanding its high-end home entertainment offerings. The company announced on August 27 that the 2024 models of its The Premiere series – The Premiere 9 and The Premiere 7 – can project screens of up [...]
SEOUL, Aug. 26 (Korea Bizwire) – In a significant shift towards smarter home appliance control, Samsung Electronics reports that one in two users of its 2024 air conditioner models are opting for smartphone apps and voice recognition over traditional remote controls. According to data released by Samsung on August 25, an analysis of 24,798 domestic floor-standing [...]