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Krafton Invests US$9 mln in Indian Streaming Platform

Krafton Invests US$9 mln in Indian Streaming Platform

SEOUL, June 28 (Korea Bizwire) — Krafton Inc., a South Korean gaming giant behind the global smash hit “PlayerUnknown’s Battlegrounds” (PUBG), said Monday that it has invested US$9 million in India-based streaming platform Loco. The funding includes other investors, such as Lumikai, India’s first gaming and interactive media fund, as well as Hashed, Hiro Capital, [...]

NCSOFT Accepts New Gacha Rate Instructions Following Boycott

NCSOFT Accepts New Gacha Rate Instructions Following Boycott

SEOUL, May 31 (Korea Bizwire) — NCSOFT Corp., a major South Korean online and mobile game developer, announced that it will self-impose strong regulations as game developers are imposing stricter voluntary restrictions on ‘gacha’ items. The Korea Internet and Digital Entertainment Association has recently released an amended code of conduct for self-regulation on gacha items. [...]

Game Developers Turn to Crossover Marketing to Expand Customer Base

Game Developers Turn to Crossover Marketing to Expand Customer Base

SEOUL, April 22 (Korea Bizwire) — South Korean game developers are actively engaged in crossover marketing using everyday life-related materials. This move is interpreted as a part of their strategy to expand their customer base towards non-gamers. On Tuesday, Pearl Abyss Corp. released men’s underwear in collaboration with a fashion brand Swagger. The newly-released men’s [...]