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Gimbap, Huntrix and a Global Craze: How Demon Hunters Put Korea Back in the Spotlight

Gimbap, Huntrix and a Global Craze: How Demon Hunters Put Korea Back in the Spotlight

SEOUL, Aug. 21 (Korea Bizwire) — The runaway success of KPop Demon Hunters, a U.S. animated film released on Netflix in June, is driving a sharp rise in global curiosity about South Korea, with ripple effects expected across food, cosmetics and tourism. Google search data show that worldwide queries for “Korea” reached their highest level [...]

Swipe, Spend, and Win: Korea’s New Payback Program Comes With a Lottery Twist

Swipe, Spend, and Win: Korea’s New Payback Program Comes With a Lottery Twist

SEOUL, Aug. 21 (Korea Bizwire) — The South Korean government will launch a nationwide refund program this fall that reimburses consumers for part of their credit card spending in an effort to revive household demand and support small businesses. The Ministry of SMEs and Startups said Wednesday that the “Coexistence Payback” scheme will run from [...]

Lee Meets Creators Of ‘KPop Demon Hunters,’ Pledges To Promote Culture As Korea’s Next Growth Engine

Lee Meets Creators Of ‘KPop Demon Hunters,’ Pledges To Promote Culture As Korea’s Next Growth Engine

SEOUL, Aug. 20 (Korea Bizwire) — President Lee Jae Myung has met with a group of creatives behind the smash-hit Netflix animated film “KPop Demon Hunters” and pledged to cultivate South Korea’s cultural sector into one of the country’s core industries. Appearing on Arirang TV’s prerecorded program “K-Pop: The Next Chapter” aired Wednesday, Lee sat [...]

Nongshim Taps Into Netflix Hit ‘KPop Demon Hunters’ With Global Snack Rollout

Nongshim Taps Into Netflix Hit ‘KPop Demon Hunters’ With Global Snack Rollout

SEOUL, Aug. 20 (Korea Bizwire) — Nongshim, South Korea’s leading instant noodle maker, is teaming up with one of Netflix’s latest global sensations to give its iconic snacks a new look. The company announced Wednesday that its flagship Shin Ramyun and Shrimp Crackers will debut in limited-edition packaging later this month featuring characters from KPop [...]

Why Antidepressants Fail in the Elderly: KAIST Team Traces the Culprit to a Single Protein

Why Antidepressants Fail in the Elderly: KAIST Team Traces the Culprit to a Single Protein

DAEJEON, Aug. 19 (Korea Bizwire) — A team of South Korean scientists has identified a previously unknown molecular pathway that may help explain why depression develops — and why standard treatments often fail in older patients. KAIST announced Tuesday that its researchers, working with the National Forensic Service and Ajou University Hospital, discovered that heightened [...]

LG Electronics Expands Post-Purchase Strategy with Innovative Appliance Accessories

LG Electronics Expands Post-Purchase Strategy with Innovative Appliance Accessories

SEOUL, Aug. 15 (Korea Bizwire) — LG Electronics is ramping up its post-purchase care strategy by introducing a series of dedicated home appliance accessories aimed at enhancing functionality and user convenience, signaling a shift toward long-term customer satisfaction and brand loyalty. According to industry sources on August 15, the tech giant recently launched a bedding hanger [...]

Virtual Idol Group PLAVE Named First-Ever Startup Seoul Ambassador

Virtual Idol Group PLAVE Named First-Ever Startup Seoul Ambassador

SEOUL, Aug. 13 (Korea Bizwire) – In a groundbreaking move, the virtual idol group PLAVE has been appointed as the first-ever “Startup Seoul Ambassador,” the Seoul Metropolitan Government announced on Tuesday. The appointment ceremony, held at Seoul City Hall, marks a strategic effort to enhance the global visibility of Seoul’s startup ecosystem. PLAVE, a five-member [...]

New Smart Contact Lens Offers Non-Invasive Eye Disease Testing Using OLED Technology

New Smart Contact Lens Offers Non-Invasive Eye Disease Testing Using OLED Technology

DAEJEON, Aug. 13 (Korea Bizwire) — A team of South Korean researchers has unveiled a groundbreaking smart contact lens capable of performing retinal diagnostics, a significant step in the evolution of eye health technology. The collaborative effort, led by Professor Yoo Seung-hyeop of KAIST, Professor Woo Se-jun from Seoul National University Bundang Hospital, Professor Han [...]