SEOUL, Sept. 20 (Korea Bizwire) – In a bid to strengthen consumer connections and maximize brand experiences, South Korea’s advertising industry is increasingly turning to experiential marketing strategies. This approach, which goes beyond simply promoting products or services, allows consumers to actively participate and engage with brands, effectively building stronger emotional bonds. One recent example of [...]
SEOUL, Sept. 19 (Korea Bizwire) – The rapid growth of coworking spaces in Seoul, which surged during the COVID-19 pandemic, is now showing signs of deceleration. This shift is attributed to a decline in demand from the startup sector and the recent bankruptcy of WeWork, the pioneer of the coworking model. According to a report released [...]
SEOUL, Sept. 18 (Korea Bizwire) – As the global electric vehicle (EV) market navigates through a temporary dip in demand, South Korean automakers and financial institutions are introducing innovative products to spark consumer interest. These offerings, centered around guaranteeing the residual value of EV batteries, are reshaping the future of EV ownership. At the heart of [...]
SEJONG, Sept. 18 (Korea Bizwire) – The growing popularity of highballs in South Korea’s alcoholic beverage market has led to an increase in liquor tax revenue, reflecting changing consumer tastes in the country’s drinking culture. According to data obtained from the National Tax Service by Park Sung-hoon, a lawmaker from the People Power Party, overall liquor [...]
SEOUL, Sept.17 (Korea Bizwire) – With millions of South Koreans gearing up for the annual Chuseok holiday exodus, online marketplaces are seeing a surge in sales of unconventional car accessories designed to make long journeys more comfortable. Gmarket, a popular e-commerce platform, reported a notable uptick in searches for portable urinals with the holiday approaching. Originally [...]
SEOUL, Sept.16 (Korea Bizwire) – In a country once renowned for its vibrant PC gaming culture, South Korea’s internet cafes, known locally as PC bangs (PC rooms), are rapidly disappearing from the urban landscape. These establishments, which once served as sanctuaries for youth seeking refuge from family gatherings or adult supervision, are now falling victim to [...]
SEOUL, Sept. 13 (Korea Bizwire) – A new social media phenomenon is sweeping across South Korea, with young adults eagerly accessing and sharing their school records online in a wave of nostalgic self-reflection. The trend, particularly popular among the so-called MZ generation (Millennials and Gen Z), involves individuals retrieving their elementary, middle, and high school records [...]
SEOUL, Sept. 12 (Korea Bizwire) – The proportion of one-person households in South Korea is projected to surpass 40 percent in 2052 amid a delay in marriages and rapid aging, the statistics agency said Thursday. The number of households consisting of one member is forecast to reach 9.62 million in 2052, taking up 41.3 percent [...]
SEOUL, Sept. 11 (Korea Bizwire) – As inflation continues to squeeze household budgets, South Koreans are turning to secondhand marketplace applications in record numbers, according to a recent study. App and retail analysis service Wise App reported on September 10 that last month saw an all-time high in both installations and active users of major secondhand [...]
SEOUL, Sept. 10 (Korea Bizwire) — Kia Corp. has ranked first among automotive brands operating in India in terms of overall customer experience, the South Korean company said Tuesday, citing local industry data. According to Kia, the company ranked first, with a score of 45.84 percent, in the overall customer experience index survey conducted by [...]