Harvard students meet TV producers and officials during their visit to CJ E&M in Seoul on March 18, 2016. (Image : CJ)
SEOUL, March 21 (Korea Bizwire) - South Korean conglomerate CJ has been the talk of the town for its thriving entertainment and cultural business to spread the Korean Wave beyond Asia, even drawing attention from the academic circle, company officials said Monday.
A group of 30 students from Harvard Business School on Friday visited the CJ Entertainment & Media‘s studio in Sangam Digital Media City Complex in western Seoul to tour the broadcasting center and discuss the driving forces behind the popularity of Korean pop culture.
Harvard students experience 4DX during their visit to CJ E&M in western Seoul on March 18, 2016. (Image : CJ)
CJ officials briefed them on its cultural projects, global expansion plans and investment plans through such big events as the KCON music festival and Mnet Asian Music Awards.’
KCON, now in its fifth year, will be held in Japan from April 9-10. The Mnet Asian Music Awards, a major music festival in Asia, will be held in the third quarter of the year as well.
Buoyed by the success of Korean music and drama in Asian countries, CJ has made investment in cultural content to target Western customers beyond one-off success stories like PSY’s “Gangnam Style.”
“Harvard business school students positively evaluated CJ’s efforts to lay the groundwork of the Korean Wave 20 years ago and now introduce K-culture across the world,” a CJ official said.’
(Yonhap)
