Online content creators have risen in standing as access to high speed internet has become a way of life, to the point where more than a few adolescents consider a future in online broadcasting to be a dream job. (Image: Youtube)
SEOUL, Dec. 7 (Korea Bizwire) – Online content creators have risen in standing as access to high speed internet has become a way of life, to the point where more than a few adolescents consider a future in online broadcasting to be a dream job.
However, those in the industry have cautioned against young people jumping into video streaming and other content creation for the wrong reasons, instead urging them to figure out what stories they want to tell through the medium.
Speaking at a meet-and-greet event organized at Seoul’s Google Campus on December 6, CEO Cho Yoon-ha of MCN Video Village reminded those present, “The most important thing is what you want to say.” He also warned against delving into the creator world for motivations like “wanting to receive attention and wanting to become famous”.
Acknowledging that many apply to become creators driven by the idea that they can win fame and fortune, Cho said, “In the early stages, [Video Village] worked with many individuals you would say are ‘out of the ordinary’, but they were let go because we thought they were focused only on the short term and didn’t possess the right attitude.”
However, those in the industry have cautioned against young people jumping into video streaming and other content creation for the wrong reasons, instead urging them to figure out what stories they want to tell through the medium. (Image: Video Village Website)
The CEO of the Sandbox Network advised those looking for a quick road to success were better suited to trying to become a celebrity. Lee Pil-seong said, “Productions with meaningful content matter beyond how many views they get. Creators with attitudes that consist of ‘let’s do this or that to go viral’ don’t last long.”
Lee instead recommended creators to do what one thinks he or she is best at, and tweak one’s style based on viewers’ responses.
The head of Carriesoft agreed with his fellow CEOs, pointing out that making money through video content was actually very difficult, and reminded those present that being able to persevere from the starting point to where the content becomes recognized and begins to make money is crucial.
Lina Jang (linajang@koreabizwire.com)
