SEOUL, Oct. 18 (Korea Bizwire) — Franchise coffee chains in South Korea are going beyond desserts to sell full meals.
Angel-in-us Coffee, the cafe chain operated by South Korean retail giant Lotte, sold 500,000 Vietnamese banh mi sandwiches in the second quarter of this year, with sales increasing steadily since the sandwich was first introduced in April.
Hollys Coffee, following the release of an egg mayo sandwich in 2019, introduced souffle omelet rice and chicken cream risotto.
Starbucks Coffee Korea released a ‘meal box’ line-up in 2019 offering more than 10 varieties including the new gambas pasta and egg bacon brioche.
“We have sold 2 million meal boxes in eight months,” an official at Starbucks Coffee Korea said. “They were more popular in business districts than residential areas.”
Image Credit: Starbucks Coffee Korea / Angel-in-us Coffee / email@example.com