SEOUL, Feb. 6 (Korea Bizwire) — A recent study has found a growing preference for vlog content online.
The word vlog is a combination of video and blog, referring to a blog posted on the Internet in the form of video rather than writing or a picture.
According to a survey of 1,117 men and women in their 20s and 30s by job portals Albamon and JobKorea, 67.9 percent of the respondents said they prefer vlog contents.
By gender, 68.6 percent of the respondents who preferred vlogs were women, compared to 67.1 percent for men.
The reason that they preferred vlog content was that it could better capture the scene more vividly compared with text or images, which topped the list at 35.1 percent.
This was followed by 34.7 percent of respondents citing “more familiarity with video content than with text”, 31.5 percent choosing “vlogs are useful to empathize and communicate with people”, and 29.3 percent citing that they “get vicarious satisfaction while watching other people’s daily lives.”
In particular, there were differences in the reasons for preference among men and women, as male respondents were more likely to prefer video content because they are more familiar with video contents, accounting for 40.8 percent, and because it is useful to communicate with people, which accounted for 40.2 percent.
On the other hand, female respondents topped the list with 41.7 percent, citing “they were vicariously looking at other people’s daily lives,” indicating a different reason as to why they prefer video content.
Meanwhile, 32.1 percent of the respondents said they have experience producing vlogs and other video content.
Specifically, 35.7 percent of men said they have experience making video content compared to 29 percent of women, showing a 6.7 percentage point gap between genders.
The reasons for creating video content varied. Some 51.4 percent of respondents said they created video “to record my daily life”, followed by 28.8 percent “to share with friends and acquaintances” and 28.2 percent “to carry out tasks and work.”
Women often made vlog content to share with friends and acquaintances, which accounted for 34.5 percent.
Meanwhile 31 percent of men created the content for tasks and work, and 23.9 percent to improve their video editing skill.
D. M. Park (firstname.lastname@example.org)