High-protein Foods Soar in Popularity Amidst New Health Trend | Be Korea-savvy

High-protein Foods Soar in Popularity Amidst New Health Trend


This photo provided by Maeil Dairies Co. shows the company's high-protein soy milk.

This photo provided by Maeil Dairies Co. shows the company’s high-protein soy milk.

SEOUL, July 6 (Korea Bizwire)High-protein foods, which were once regarded as fuel for health nuts trying to build muscle, are now gaining popularity even among ordinary people.

Maeil Dairies Co., a major Korean dairy company, saw sales of its high-protein soy milk released in May surpass the 1 million unit milestone after only one month.

In June, the firm also released ‘Hershey Chocolate Drink Protein’, a chocolate milk beverage enriched with protein.

Confectionery maker Orion Corp. has seen sales of its ‘Dr. You Drink,’ a protein drink that the company released in June 2020, surpass 6.9 million units, achieving revenues of 7.4 billion won (US$6.53 million) in a single year.

In recent days, food companies are also rolling out bar-type protein products and snacks. In mid-June, Dongsuh Foods Corp. released a cereal bar that is a mixture of protein, nuts, dried fruit and chocolate.

Lotte Confectionery Co. released a high protein snack last month with a single bag of the chips (100 grams) containing 12 grams of protein, equivalent to the protein contained in two eggs.

Unlike in the past when protein supplements had to be consumed by mixing a powder with water or milk, it is now easy to buy ‘finished products’ at convenience stores or online shopping portals.

“Thanks to growing interest in health, consumers are looking for protein products as healthy foods. As the summer approaches, protein foods are also rising in popularity as diet products,” an industry official said.

J. S. Shin (js_shin@koreabizwire.com)

One thought on “High-protein Foods Soar in Popularity Amidst New Health Trend

  1. Mahmudul Hasan

    Amazing blog, I’m very happy to read this blog. Basically, I know new many things to read this blog. I strongly believe that the blog delivers the best information to its audience.

    Reply

Leave a Reply to Mahmudul Hasan Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>