SEOUL, Dec. 24 (Korea Bizwire) — A growing number of South Koreans are choosing to hold year-end parties at home instead of restaurants following tighter social distancing measures imposed as part of efforts to curb the spread of the coronavirus.
Emart reported a 27.7 percent increase in wine sales between Dec. 1 and 14, ahead of beer and soju sales. Prepared foods are also gaining popularity among consumers.
“We expect that meat, sashimi, and meal kits served with steak will gain popularity among consumers preparing for end-of-year parties at home,” Emart said.
Demand for end-of-year decorations is also rising.
JAJU, a lifestyle brand run by the apparel arm of retail giant Shinsegae, reported a 54 percent increase in sales of home decoration items, including balloons, backdrops, grill pans and wine glasses between Oct. 1 and Dec. 21 compared to last year.
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