Convenience store chain Seven Eleven released two lunch boxes on March 12, both featuring Hyeri, and they have topped sales charts since then. (image: Seven Eleven)
SEOUL, April 3 (Korea Bizwire) — The ‘Hyeri Lunchbox,’ a convenience store lunch box line that features the likeness of Girl’s Day’s Hyeri, has seen sales of 500,000 units since it was first launched three weeks ago.
Convenience store chain Seven Eleven released two lunch boxes on March 12, both featuring Hyeri, and they have topped sales charts since then. Sales of the new lunch boxes in the three weeks since they launched are seven times higher than similar top-selling products.
Total sales of Seven Eleven lunch box products during the three weeks are 78 percent higher compared to the same period last year.
Company representatives said that Hyeri Lunchboxes appeal to male customers, as they contain generous servings of side dishes. Seven Eleven quickly responded to the popularity of the new products by releasing two more varieties of the Hyeri Lunchbox on March 26.
The success of celebrity-themed lunchbox lines goes back to the Kim Hye-ja Lunchbox sold by GS25, whose accumulated sales for the last 6 years hit 46 million boxes. The Kim Hye-Ja line was definitely a game changer for convenience store lunch boxes, as it became popular on SNS for its unusually high quality compared to existing lunch boxes.
By J. W. Choi (summerchoi@koreabizwire.com)
