Hyundai, in its seventh consecutive year as a Super Bowl advertiser, will showcase two new spots for Super Bowl XLVIII on February 2, 2014.
Kicking off the first quarter for Hyundai is “Dad’s Sixth Sense,” a 30-second spot highlighting the innovative, world-class safety features of Hyundai’s mid-size luxury sedan, the 2015 Genesis. The commercial dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again.
The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. Bruno Mars’ “Count On Me,” a song from his multi-platinum debut album “Doo-Wops & Hooligans,” serves as the musical track for the spot. View the spot here: http://www.youtube.com/watch?v=RGr9t5Wfrv0.
Source: Hyundai Motor America