SEOUL, Oct. 10 (Korea Bizwire) — Hyundai Motor Co., South Korea’s largest carmaker by sales, said Wednesday it has invested in a U.S. neuroscience startup in a move to develop automated vehicles.
The strategic investment in Perceptive Automata aims to allow Hyundai Motor to secure artificial intelligence-related technologies which could be utilized in the fields of autonomous driving, robotics and smart cities, the company said in a statement.
The Boston-based startup applies research techniques from neuroscience and psychology to give driverless vehicles more human-like intuition on the road. It is developing software that can be taught to anticipate human behavior.
Hyundai didn’t provide the size of its investment in the U.S. company.
In recent years, the carmaker has invested in global startups such as DeepGlint in China to gain a share in the developing automated vehicle market. Last year, it joined hands with SK Telecom Co. and Hanwha Asset Management Co. to form a US$45 million fund to make an investment in AI and smart mobility startups, the statement said.