This file photo provided by Hyundai Motor Group shows Hyundai Motor and Kia’s headquarters buildings in Yangjae, southern Seoul.
SEOUL, Jan. 27 (Korea Bizwire) — Hyundai Motor Co. reportedly plans to start selling cars again in Japan.
The South Korean carmaker is in the final stages of resuming car sales in the Japanese market, with a particular focus on electric vehicles, industry sources said.
Hyundai has already unveiled new Japanese pamphlets introducing the Nexo hydrogen model and IONIQ 5 all-electric car and reportedly set up a marketing division in Japan.
Specific details on when Hyundai will actually start selling passenger cars again have yet to be divulged, as the coronavirus pandemic is preventing some essential employees from entering Japan.
Hyundai’s Japanese partner company, which has been selling Hyundai buses, hasn’t yet been notified of Hyundai’s plans to start selling cars again.
“We were expecting car sales to resume last autumn, but the launch seems to have been delayed,” an industry official said.
Hyundai entered the Japanese automobile market in 2001 before partially withdrawing in 2009 due to low sales. It has been focusing on selling commercial vehicles since.
H. M. Kang (hmkang@koreabizwire.com)
