This photo provided by Hyundai Motor Group shows the Metropolitan Museum of Art in New York. The group’s independent brand Genesis has signed a five-year partnership agreement with the museum. (Image courtesy of Yonhap)
SEOUL, Jul. 24 (Korea Bizwire) — Hyundai Motor Group’s independent luxury brand Genesis said Wednesday it has signed a five-year partnership agreement with the Metropolitan Museum of Art in New York as part of the company’s vision to collaborate with leading global cultural institutions.
Under the partnership, the two sides will establish the Genesis Art Initiatives, aimed at celebrating art as an authentic experience to discover the truly meaningful and valuable aspects of life.
Genesis said it will support an annual contemporary art commission series for the museum. The program will invite an artist each year to create new site-specific works of art, inspiring authentic connections between the artist, museum audiences as well as the broader global art communities.
“As a long-time supporter of the arts, we are thrilled to embark on a new journey of Genesis Art Initiatives with The Metropolitan Museum of Art, one of the world’s most highly respected arts institutions,” said Euisun Chung, executive chair of Hyundai Motor Group.
Chung added, “With our aspiration and ambition for this impactful partnership, we hope to become part of The Met’s inspiring community and to amplify the voices of renowned cultural visionaries.”
(Yonhap)
