a gym in Incheon caused controversy by posting a sign banning “ajummas” — a term for middle-aged women often used pejoratively. (Photo: a screenshot from an online community)
SEOUL, Jun. 24 (Korea Bizwire) – In a country known for its dense population and tight-knit social fabric, a troubling trend is emerging: the proliferation of so-called “No Someone Zones,” areas where certain groups of people are explicitly unwelcome.
From “No Kids Zones” in cafes to “No Middle-Aged Women Zones” in gyms, these exclusionary practices are sparking debate about discrimination and social cohesion in South Korea.
Recently, a gym in Incheon caused controversy by posting a sign banning “ajummas” — a term for middle-aged women often used pejoratively. The notice stated that only “elegant and graceful women” would be allowed entry, regardless of age.
While some criticized the gym for promoting discrimination, others applauded the move. “It’s about time someone stood up to inconsiderate behavior,” one online commenter wrote, reflecting a sentiment shared by many.
This incident is not isolated. A public swimming pool in Jecheon, North Chungcheong Province, faced calls to become a “No Senior Zone” after a 67-year-old woman lost consciousness there. Some members complained that elderly swimmers were too slow and accused them of urinating in the pool.
“No Professor Zones” in establishments frequented by graduate students. (Photo: a screenshot from an online community)
In Daegu, a hotel fitness center banned customers over 76, citing concerns about medical emergencies and complaints from younger members.
A survey conducted by this newspaper found that 56% of respondents aged 14 to 69 either fully supported or conditionally approved of “No Someone Zones.” Only 26% believed such practices should be regulated due to discriminatory nature.
The trend began with “No Kids Zones” about a decade ago, initially a response to safety concerns and complaints about unruly children and parents. However, critics argue that these policies have contributed to Korea’s plummeting birth rate, which has fallen from 1.24 in 2015 to a mere 0.76 in 2023.
As “No Someone Zones” diversify, they now target various groups: “No Middle School Student Zones” in study cafes, “No College Student Zones” in cafes where young people linger too long, and even “No Professor Zones” in establishments frequented by graduate students.
Cultural critic Kim Heon-sik attributes this phenomenon to Korea’s relative lack of experience with diversity. “Unlike Western countries that have grappled with discrimination against various races and immigrants, Korea, as a largely homogeneous society, has a strange notion that it’s okay to discriminate among ourselves to some extent,” Kim explained.
He added that the proliferation of these zones reflects a society where individual rights have grown rapidly but have not yet found harmony with concepts of equality and inclusion.
M. H. Lee (mhlee@koreabizwire.com)
