SEOUL, Dec. 9 (Korea Bizwire) – When it comes to Korean products, consumers living in China and Southeast Asian countries are most fond of kitchen appliances. Hurom slow juicers, Lock & Lock sealed containers and Ocoo double boilers have been best sellers in overseas markets this year.
GS Shop, a Korean home shopping company, announced a list of Korean global hot sellers this year. According to the list, Hurom slow juicers took first place, with 70 percent of their export sales coming from China. A total of 120,000 units worth 55 billion won were purchased by Chinese consumers this year.
In India, cosmetic products were most popular, including Oriental Plu Body Scrub by Zivon Cosmetic, BB Cream by ElishaCoy and Magic Whitening Cream by Rizette. After Indian customers were introduced to the skin care products on the GS home shopping channel, sales volumes soared.
Thai consumers bought Chefline frying pans the most, while Turkish citizens preferred Happy Call frying pans. As these frying pans are of high quality but inexpensive compared to local products, they’re in high demand in other countries as well. Indonesians liked Lock & Lock cleaning supplies, while Vietnamese shoppers loved Caritas wristwatches this year.
The home shopping company computerized all export processes for goods manufactured by Korean small and medium-sized enterprises last year, to help them sell their items more easily in global markets. In the past, some small companies encountered difficulties in exporting their goods due to complicated and costly export processes.
Thanks to the new scheme, SMEs have increasingly exported their items through the home shopping channel. Global consumers can now purchase Korean-made indoor sports gear, beauty products, suitcases, watches and clothing. Only kitchen appliances were available before the development of the GS system.
Global sales volume through the channel stood at 850 billion won this year, up from 680 billion won last year and 400 billion won in 2012. Sales volumes next year are expected to jump to 1,500 billion won from seven countries, including Malaysia, where a GS home shopping channel will be launched.
“Items produced by Korean SMEs have proved to be competitive in the global market. We will continue to introduce their high quality products to overseas consumers,” said Cho Seong-ku, a company executive.
By Veronica Huh (firstname.lastname@example.org)