Issuu's New App for Windows 8.1 to Meet Publisher Demand | Be Korea-savvy

Issuu’s New App for Windows 8.1 to Meet Publisher Demand


Issuu’s Discovery Engine™ learns from individual reading behaviors and provides a personalized and continuous stream of new, relevant and interesting magazine content to browse. (image: Kobizmedia/ Korea Bizwire)

Issuu’s Discovery Engine™ learns from individual reading behaviors and provides a personalized and continuous stream of new, relevant and interesting magazine content to browse. (image: Kobizmedia/ Korea Bizwire)

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PALO ALTO, Calif., June 05 (Korea Bizwire) – Issuu,  the world’s fastest growing digital publishing and content discovery  platform, today announced the release of a new app for Windows 8.1, as  it continues to rollout new mobile experiences.

Purpose built for the next generation of Windows devices, Issuu  leverages Microsoft’s rich native interactions to deliver an elegant  user experience.

Leveraging Microsoft’s semantic zoom and side scrolling interface, Issuu  has created an intuitive and engaging way to explore its vast library of  visually rich publications.

Issuu’s Discovery Engine™ learns from individual reading behaviors and  provides a personalized and continuous stream of new, relevant and  interesting magazine content to browse. A user can follow their own path  of discovery, taking a deep dive into content from both niche and  popular magazines from around the world.

Key features include:

  • Access and explore over 16 million publications for free on your  Surface or other Windows 8.1 device
  • Available in 30 languages around the world.
  • Personalized magazine feed that features recommended content as well  as content from publishers or brands that users select to follow.
  • Users can “stack” collections of their favorite magazines and create a  seamless reading experience across all their devices.
  • Ability to share favorite magazines on Facebook, Twitter, Pinterest,  LinkedIn and other social media sites.

Korea localization service_banner adUpon downloading the new Windows 8.1 app, users can enjoy unlimited  access to magazines, catalogs and more – from NYT Style to Everyday Food  to Red Bulletin and American Craft – at no cost.

“More and more readers are consuming content across screens than ever  before. We’re building experiences for the new cross-screen reality and  helping millions of publishers make their content discoverable, wherever  their readers are,” said Joe Hyrkin, CEO of Issuu. “We’re excited to  launch this new experience on the Windows platform.”

Issuu’s overarching mobile strategy is to develop native mobile apps  that deliver the highest quality reading and discovery experience across  each of the major mobile platforms. This ensures that Issuu delivers  publisher content within the highest quality reading experience and that  readers retain access to their favorite content, as well as the new  magazines they discover through Issuu.

“With over 1.5 billion smartphones and tablets being sold this year  alone, millions of publishers are relying on Issuu to connect them to  the readers most passionate about their content globally,” Hyrkin ended.

About Issuu:

Issuu is the fastest-growing digital publishing platform. Readers  around the globe turn to Issuu to discover new content on whatever  interests them. Millions of publishers leverage the Issuu platform to  make their content available for today’s cross-screen reader at a  low-cost. Issuu helps publishers reach readers on tablets,  desktops, laptops and smartphones, while giving them access to new  business models. Publishers can upload visually rich content and  gain granular insight on reader behaviors and preferences.

Issuu delivers 6 billion page views across 16 million magazines to 85  million global unique visitors each month.

Issuu’s base of subscribing publishers is comprised of hundreds of  thousands of publishers, including major news weeklies like Huffington  magazine and retail brands, like XO Group Inc.’s The Nest and The Bump,  VICE, NASCAR, V Magazine and Armani, to deliver a world of content  including long-form magazines, luxury catalogues, and stylish look books  that cover everything from fashion and parenting, to gluten-free cooking.  Issuu is headquartered in Palo Alto, California and is backed by  Sunstone Capital.

Learn more at Issuu.com.

Source: Issuu (via BusinessWire)

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