Kia announced on November 7 that it will launch a heritage exhibition titled “From Moments to Movement.” (Image courtesy of Kia)
SEOUL, Nov. 8 (Korea Bizwire) – Kia announced on November 7 that it will launch a heritage exhibition titled “From Moments to Movement,” celebrating the company’s 80-year history. The exhibition will be held at Kia360, the company’s brand experience space in Gangnam District, Seoul, until November next year.
The showcase, which is Kia’s second heritage exhibition following “Movement with People” that ran from August 2023 to May of this year, offers visitors a comprehensive look at the automaker’s evolution through its corporate identities (CI), emblems, vehicles, and advertising campaigns.
The exhibition is organized around three key themes: “Bold,” “Enriching,” and “Progressive,” with each section featuring carefully paired vehicles from the company’s past and present that exemplify these concepts.
In the “Bold” section, visitors can see the first-generation Sportage, which claimed the title of world’s first urban SUV, displayed alongside the EV9, Kia’s critically acclaimed large electric SUV.
Kia announced on November 7 that it will launch a heritage exhibition titled “From Moments to Movement.” (Image courtesy of Kia)
The “Enriching” space showcases the Pride, which helped usher in the era of personal car ownership in South Korea, alongside the EV3, which is leading the democratization of electric vehicles. In the “Progressive” section, the company presents the Bongo9 commercial vehicle alongside its Purpose Built Vehicle (PBV).
The exhibition is open to the public without prior reservation, and visitors can sign up for docent tours on-site at Kia360.
Lina Jang (linajang@koreabizwire.com)
