[Related Article] Big Ad Projects Wide Open for Outside Agencies in Korea’s B2B Market (Korea Bizwire, April 21)
Ever since a top conglomerate in Korea decided to let advertising agencies outside their league of affiliates bid for their projects, it has been pitching and tossing in the ad world. The agencies affiliated with the big fishes have submerged while independent ad firms and foreign agencies have made new leaps forward… (see the full text of this news)
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