SEOUL, Oct. 4 (Korea Bizwire) – “Collaboration” is the latest trend in Korea’s food industry, as companies are now joining hands to develop new products.
Dongwon F&B is among the more active food product manufacturers seeking such relationships.
The company recently launched Denmark Drinking Yoghurt Green Plum, a joint product developed alongside Woongjin Foods, by combining Dongwon’s fermented milk (Denmark Drinking Yoghurt) and Woongjin fruit drink (Green Plum).
The beverage was preceded by a 7-Eleven PB (private brand) product Dongwon Tuna Ramen, a fusion of Dongwon’s canned tuna and Paldo’s cup noodle, and Nature & Nature Dongwon Sea Snails, which incorporated existing canned sea snails by Dongwon and Chungjungone’s brewed soy sauce.
According to a Dongwon official, the new canned sea snails, in particular, were met with unexpected acclaim, with growth twice as high as conventional canned sea snails since the product’s launch.
“We’ll be continuing our collaborative endeavors in technological exchanges, but also in marketing and product designs,” the official said.
Other companies have made similar attempts.
Lotte Foods cooperated with Belgian chocolate manufacturer Guylian to release Guylian Chocolate Milk, which sold 250,000 units in its first week, while Maeil Dairies cooperated with Nongshim Kellog’s, packaging Maeil’s yogurt products with Nongshim’s cereal lines.
Cooperation between food companies and retailers is also apparent, marked by products such as Lotte Yogurt Jelly (Lotte Confectionary/7-Eleven) and Swing Chip Omori Kimchi Stew Flavor (GS25/Orion).
“It could save both time and money in launching a new product if two different enterprises collaborate and focus on their respective area of expertise,” said an industry watcher. “These products that combine two well-known brands have been met with positive feedback from consumers as well.”
By Kevin Lee (firstname.lastname@example.org)