SEOUL, Dec. 20 (Korea Bizwire) – The media poles installed along Gangnam’s main thoroughfare now have more to offer than just tourist information.
Starting Monday, the 570-meter street (from Gangnam Station to Sinnonhyeon Station) was highlighted by colorful laser beams darting out from the top of the newly-renovated poles, every day, on the hour for ten minutes, from 7 p.m. to 11 p.m.
The laser show is accompanied by media arts and music, providing an eye-and-ear-catching experience for pedestrians and tourists. The new poles will also serve as a broadcast platform, displaying government emergency alerts in the case of a natural disaster.
District officials expect the new venture to become a key landmark for Gangnam, alongside the country’s first “free outdoor billboard display zone” – a Korean version of Times Square that will be established in the nearby COEX region in coming years.
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