LG Electronics’ ultra-premium built-in home appliance brand SKS. (Photo provided by LG Electronics)
LAS VEGAS, Jan. 12 (Korea Bizwire) — LG Electronics is steadily expanding its footprint in the U.S. luxury home appliance market, leveraging its ultra-premium built-in brand SKS to gain ground in a sector long dominated by American manufacturers.
At a high-end residential development in Spring Valley, about 20 minutes west of downtown Las Vegas, nearly 90 percent of buyers have opted to install SKS kitchen appliances, even though doing so adds more than $20,000 to the price of each home, company officials said on Jan. 8 during CES 2026.
The development, led by PulteGroup, one of the largest homebuilders in the United States, features roughly 300 luxury houses priced at around $2 million each.
Traditionally, homes built by Pulte come equipped with appliances from Whirlpool, but buyers in the Spring Valley project overwhelmingly chose SKS, citing its integrated design, premium materials and smart-home compatibility.
The kitchens feature built-in refrigerators, double wall steam ovens and professional ranges seamlessly blended into white-toned interiors, all connected through LG’s ThinQ platform.
LG Electronics’ ultra-premium built-in home appliance brand SKS. (Photo provided by LG Electronics)
LG’s success in the U.S. builder market has accelerated sharply. Sales in the segment rose more than 40 percent in 2025, following a 64 percent increase in 2024, reflecting a strategy centered on offering “total space solutions” that combine home appliances and HVAC systems for large-scale housing projects.
The company has expanded partnerships with major U.S. builders through its dedicated “LG Pro Builder” organization.
Despite high entry barriers and entrenched competition from brands such as Whirlpool and GE, LG has benefited from strong consumer trust in product quality and after-sales service. The company ranked first among comprehensive appliance brands for six consecutive years in Consumer Reports’ reliability survey, with SKS also placing within the top tier.
Looking ahead, LG plans to strengthen its business-to-business appliance operations through organizational restructuring and expanded logistics infrastructure, aiming to serve a wide range of residential formats — from luxury homes to apartments — while simultaneously targeting the premium and mass-market segments in the United States.
Kevin Lee (kevinlee@koreabizwire.com)
