SEOUL, Dec. 8 (Korea Bizwire) — Liquor companies in South Korea are opening up a series of pop-up stores for whisky brands in order to engage with customers.
Windsor Global Co., a homegrown whisky maker, announced that it will open up its first pop-up store, House of Windsor, at S-Factory, located in Seoul’s Seongdong District, from Friday to Sunday.
Customers will be able to try out various whiskies at the store while listening to commentary from a docent.
Pernod Ricard Korea Co. will open up the Ballantine Single Malt Glenburgie Station pop-up store at Gourmet 494 Hannam, located in Seoul’s Yongsan District, from Friday to to the end of January.
Customers can make a reservation at Ballantine’s official website before visiting the store.
Pernod Ricard Korea is the local importer and distributor of whisky and liquor products made by Pernod Ricard SA of France.
Diageo Korea Co., the local unit of British drink maker Diageo Plc, opened up the Boat House pop-up store for Talisker Single Malt Scotch Whisky at the Glasshaus Cafe at Gangwon’s Cheonjin Beach from Nov. 10-17, selling whisky and other goods.
Image Credit: Diageo Korea Co. / Windsor Global Co. / photonews@koreabizwire.com
