SEOUL, Dec. 24 (Korea Bizwire) –As end-of-year celebrations and gatherings increase, South Korean liquor companies are opening a series of pop-up stores to capture consumers’ attention. Focusing on the MZ generation (those born in the early 1980s to early 2000s), these stores are enhancing marketing efforts by offering a range of merchandise and hosting cocktail [...]
SEOUL, May 17 (Korea Bizwire) — As pop-up stores are gaining popularity among the “Generation MZ,” a Korean term referring to millennials and Generation Z, the South Korean food industry is coming up with similar marketing strategies to target the same generation. Pop-up stores are a great choice for viral marketing, industry analysts say, allowing [...]
SEOUL, Dec. 8 (Korea Bizwire) — Liquor companies in South Korea are opening up a series of pop-up stores for whisky brands in order to engage with customers. Windsor Global Co., a homegrown whisky maker, announced that it will open up its first pop-up store, House of Windsor, at S-Factory, located in Seoul’s Seongdong District, from Friday [...]
SEOUL, Aug. 30 (Korea Bizwire) — South Korea’s major retailers are opening a string of unique pop-up stores as part of efforts to attract more customers. Galleria Department Store is striving to emphasize its “premium” image, opened a Hermes pop-up store for male customers in earlier this month. In September last year, Gucci and Valencia [...]
SEOUL, May 24 (Korea Bizwire) — K-pop superstar BTS has opened or will open additional offline pop-up stores in four Asian cities to meet rising demands for merchandise among the group’s fans in the populous continent, its management agency said Monday. A BTS Pop-up: Map of the Soul store, which offers products themed around the [...]
SEOUL, May 17 (Korea Bizwire) — Pop-up boutiques at department stores are turning into platforms for exhibitions and simulations to attract members of the MZ generation who are more accustomed to online shopping than offline. The MZ Generation encompasses millennials and Generation Z, referring to those born between 1980 and 2010. Since May 7, Lotte [...]
SEOUL, Oct. 13 (Korea Bizwire) — K-pop superstar BTS will open online pop-up stores inspired by its latest studio album, “Map of the Soul: 7,” next week amid the prolonged novel coronavirus pandemic, the band’s management agency said Tuesday. “BTS Pop-up: Map of the Soul” will first open on the septet’s online fan community BTS [...]
SEOUL, Nov. 17 (Korea Bizwire) — When it comes to purchasing luxury and premium products and services, South Koreans are almost on par with other major countries. Indeed, South Koreans’ love for luxury goods is astonishing, and that’s why high-end brands, which are known to stick to their heritage and tradition, have recently taken new [...]