Men Break Stereotype by Buying More Leggings and Cosmetics: Data | Be Korea-savvy

Men Break Stereotype by Buying More Leggings and Cosmetics: Data


SEOUL, Feb. 3 (Korea Bizwire)A growing number of men are buying leggings and cosmetics for their own use.

Shinhan Card Co., a major credit card company in South Korea, analyzed purchases of leggings using the company’s credit cards between January and September of last year, which showed that purchases among men had jumped by 111 percent from 2019.

Purchases by women jumped by 55 percent during the same period.

The data reflects the sales boost enjoyed by clothing brands during the pandemic, driven by so-called ‘athleisure’ products including leggings, which people can wear at home or outdoors.


Male consumers’ credit card spending on pilates jumped from 19 percent in the January to September 2019 period to 22 percent from January to September of last year. Spending on cosmetics, too, jumped from 25 percent to 30 percent during the same period.

This reflects the rising consumption trend in which consumers are breaking stereotypes or traditional barriers to buy what they want, Shinhan Card said.

Image Credit: Yonhap / Xexymix /

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>