Mis-en-scene to Kick off “Change Your Hair” Campaign

Mis-en-scene, the hair cosmetic brand, has kicked off a promotional campaign “Change Your Hair” (image: Amore Pacific)

SEOUL, Korea, July 23 (Korea Bizwire) – Mis-en-scene, the hair cosmetic brand, has kicked off a promotional campaign “Change Your Hair” in which the company runs a fleet of buses with professional hair stylists and visits major shopping venues and vacation destinations. For two days between July 19 and 20, it will hold a “Change-up Studio” event at Doota Plaza in downtown Seoul’s Dongdaemun shopping district and allow participants to take pictures of them after a hair makeover. 

For the whole summer months of July and August, Mis-en-scene will follow up with a variety of events in such diverse locations as Time Square in the south of Seoul, Samcheong-dong in downtown Seoul, Ansan Valley Rock Festival, Incheon Pentaport Rock Festival, Supersonic Festival, and Busan Marine Fiesta. 

Some of the participants who have successfully transformed themselves most radically will win the contest. For further information on the campaign and event time schedule, visit the company’s website (www.mjsen.co.kr) or the official Facebook page at www.facebook.com/mjsen.kr.

It will hold a “Change-up Studio” event at Doota Plaza in downtown Seoul’s Dongdaemun shopping district and allow participants to take pictures of them after a hair makeover. (image: Amore Pacific)

Lifestyle@koreabizwire.com