SEOUL, Aug. 10 (Korea Bizwire) — The photo- and video-sharing platform Instagram said Thursday its monthly active users in South Korea surpassed the 10 million mark for the first time in August.
The feat came 17 months after the social media said its users in South Korea came to 6 million in March 2016. Instagram first kicked off Korean-language service in December 2012.
Although the figure still hovers below the monthly active users of 18 million posted by Instagram’s parent social media, Facebook, industry watchers said Instagram was successful in securing users seeking simpler platforms.
The number of global users of Instagram is currently estimated at 700 million, the company added.
Instagram said it will also continue efforts to emerge as a marketing platform for local companies, saying 80 percent of South Korean users are following corporate accounts.