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Social Media Influencers Next Big Thing for Retail Marketing

Social Media Influencers Next Big Thing for Retail Marketing

SEOUL, Jun. 29 (Korea Bizwire) — Kim Min-kyung, a 23-year-old newlywed, says her life revolves around Instagram, from getting tips to buying beauty products. She is a huge fan of Im Ji-hyun, an online celebrity and beauty guru with over 7.9 million followers who avidly keep close tabs on her every move. Im is better [...]

Instagram Up, Facebook Down in S. Korea’s Social Media Popularity

Instagram Up, Facebook Down in S. Korea’s Social Media Popularity

SEOUL, Jun. 19 (Korea Bizwire) — South Korean smartphone users spent more time on Instagram and less on Facebook in May compared to a year earlier, a research showed Tuesday. According to the report released by industry tracker WiseApp, South Korean smartphone users spent a combined 4.2 billion minutes on the popular U.S.-based social media [...]

Instagram Gaining Popularity in South Korea

Instagram Gaining Popularity in South Korea

SEOUL, Mar. 12 (Korea Bizwire) — An increasing number of South Koreans are using Instagram, the wildly popular photo-sharing app and service, according to new research. The study conducted by artificial intelligence-based big data analysis firm Daumsoft revealed the number of posts uploaded on Instagram jumped nearly 240 percent between 2015 and last year. The number [...]

Work-Life Balance Point of Emphasis for S. Korea’s Millennials

Work-Life Balance Point of Emphasis for S. Korea’s Millennials

SEOUL, Jan. 4 (Korea Bizwire) — “Work-life balance”, “feel-good value”, “more mobile” and “relationship ennui”. These four phrases espouse the lifestyle preferences of South Korea’s millennial generation, according to a big data analysis of 12 billion posts on social networking services conducted by advertising agency HS Ad. Referring to young adults born between the early [...]

South Korea’s Latest Social Networking Trends by Age Groups

South Korea’s Latest Social Networking Trends by Age Groups

SEOUL, Dec. 19 (Korea Bizwire) – South Koreans pride themselves on the world’s highest smartphone penetration rate at 96 percent. So which social networking platforms are most popular among Korean smartphone users?  According to a recent study by market research firm Nielsen Koreanclick, 91.7 percent of mobile device users (Android smartphones only) made regular use [...]

Fair Trade Commission Revises Social Media Terms of Service

Fair Trade Commission Revises Social Media Terms of Service

SEOUL, June 27 (Korea Bizwire) – Korea’s Fair Trade Commission (FTC) revealed Sunday that it has made adjustments to what it deemed as unfair clauses in the terms of service of four major social media platforms – Facebook, Instagram, Twitter, and KakaoStory. The four social media platforms did not clarify, in their terms of service, [...]

Popular Social Media ‘Comfort Messages’ Sweep Publishing Market

Popular Social Media ‘Comfort Messages’ Sweep Publishing Market

SEOUL, June 13 (Korea Bizwire) – Short messages that are popular on social media such as Facebook or Instagram are now being published as a book. Aurum, part of the Munhakdongne Publishing Group, recently published a book called “A Storytelling Woman” written by Cho Yumi. Cho has gained fame by posting short, poetic messages on Facebook [...]