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Instagram to Help K-pop Expand Globally: CEO

Instagram to Help K-pop Expand Globally: CEO

SEOUL, Mar. 11 (Korea Bizwire) — The global photo- and video-sharing platform Instagram aims to help South Korean culture, noticeably K-pop and esports, expand globally, the company’s new chief said Monday. “K-pop is much more than just music,” CEO Adam Mosseri told reporters in Seoul, emphasizing the significance of the local market as an innovation [...]

Fair Trade Commission to Investigate Online Influencers for Deceitful Advertising

Fair Trade Commission to Investigate Online Influencers for Deceitful Advertising

SEOUL, Sept. 6 (Korea Bizwire) — The Fair Trade Commission will look into online influencers who advertise commercial products on their individual social media accounts without disclosing that they are being paid for the advertisement. The commission announced yesterday that it would carry out an intensive investigation into deceptive advertisements posted on Instagram, a social [...]

Suicide-Related Information Rampant on Social Media

Suicide-Related Information Rampant on Social Media

SEOUL, Aug. 24 (Korea Bizwire) — Harmful suicide-related information was found to be easily accessible by users on social media websites, particularly on Instagram, where the greatest number of posts regarding such information was found. The Ministry of Health and Welfare in association with police officials and the Korea Suicide Prevention Center said yesterday that [...]

Social Media Influencers Next Big Thing for Retail Marketing

Social Media Influencers Next Big Thing for Retail Marketing

SEOUL, Jun. 29 (Korea Bizwire) — Kim Min-kyung, a 23-year-old newlywed, says her life revolves around Instagram, from getting tips to buying beauty products. She is a huge fan of Im Ji-hyun, an online celebrity and beauty guru with over 7.9 million followers who avidly keep close tabs on her every move. Im is better [...]

Instagram Up, Facebook Down in S. Korea’s Social Media Popularity

Instagram Up, Facebook Down in S. Korea’s Social Media Popularity

SEOUL, Jun. 19 (Korea Bizwire) — South Korean smartphone users spent more time on Instagram and less on Facebook in May compared to a year earlier, a research showed Tuesday. According to the report released by industry tracker WiseApp, South Korean smartphone users spent a combined 4.2 billion minutes on the popular U.S.-based social media [...]

Instagram Gaining Popularity in South Korea

Instagram Gaining Popularity in South Korea

SEOUL, Mar. 12 (Korea Bizwire) — An increasing number of South Koreans are using Instagram, the wildly popular photo-sharing app and service, according to new research. The study conducted by artificial intelligence-based big data analysis firm Daumsoft revealed the number of posts uploaded on Instagram jumped nearly 240 percent between 2015 and last year. The number [...]

Work-Life Balance Point of Emphasis for S. Korea’s Millennials

Work-Life Balance Point of Emphasis for S. Korea’s Millennials

SEOUL, Jan. 4 (Korea Bizwire) — “Work-life balance”, “feel-good value”, “more mobile” and “relationship ennui”. These four phrases espouse the lifestyle preferences of South Korea’s millennial generation, according to a big data analysis of 12 billion posts on social networking services conducted by advertising agency HS Ad. Referring to young adults born between the early [...]