Instagram Archives | Be Korea-savvy
Sinch Launches Worldwide API for Business Messaging Through Instagram

Sinch Launches Worldwide API for Business Messaging Through Instagram

STOCKHOLM and ATLANTA, June 2 (Korea Bizwire) – Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, today launched a worldwide API for business messaging through Instagram to coincide with the availability of the Messenger API for Instagram announced by Messenger from Facebook during its F8 conference. The Messenger API for Instagram enables [...]

Instagram Offers Korean Consumers Window into Online Shopping World

Instagram Offers Korean Consumers Window into Online Shopping World

SEOUL, March 11 (Korea Bizwire) — A growing number of South Korean consumers are gaining shopping information through the social media platform Instagram. Local pollster Open Survey recently conducted a survey of 1,000 local consumers. Among 675 consumers who had used Instagram within the past month, 33 percent followed the accounts of influencers, up 8.8 [...]

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]

Major Cosmetics Firms Fined for Misinforming Consumers on Social Media

Major Cosmetics Firms Fined for Misinforming Consumers on Social Media

SEOUL, Nov. 26 (Korea Bizwire) — Several major cosmetics companies were found guilty for misinforming consumers after paying influencers on social networks like Instagram to promote their products. The Fair Trade Commission (FTC) ordered seven companies including AmorePacific Corp., LG Household and Health Care Ltd, and L’Oreal Korea to pay 269 million won (US$228,740) in [...]

New Social Media Account a Boon for Convenience Stores

New Social Media Account a Boon for Convenience Stores

SEOUL, Nov. 11 (Korea Bizwire) — A “Convenience Store-gram” account, a newly coined phrase combining convenience store and Instagram, appeared on social media recently. It is an account where consumers post reviews and photos of convenience store products. On top of this, the account has had a huge ripple effect on social media with a [...]

S. Korea Beefs Up Measures Against Influencers’ Possible Tax Evasion

S. Korea Beefs Up Measures Against Influencers’ Possible Tax Evasion

SEJONG, Sept. 30 (Korea Bizwire) — South Korea said Monday that it is strengthening measures to cope with possible tax evasion by influencers and YouTube content creators. South Korea has been collecting tax information on influencers and YouTubers through various tax records and financial data on transactions provided by the Financial Intelligence Unit, an affiliate [...]

More S. Koreans Use Instagram for Brand Recognition: Exec.

More S. Koreans Use Instagram for Brand Recognition: Exec.

SEOUL, May 7 (Korea Bizwire) — An increasing number of South Koreans connect with brands on photo and video-sharing platform Instagram to find products and services, its vice president said Tuesday. “More than 60 percent of local users associate Instagram as a platform for interacting with brands, and they had positive perceptions on branded contents,” [...]