SEOUL, May 20 (Korea Bizwire) — Rising liquor company Muhak’s three varieties of Soju cocktails are experiencing strong sales. More than 2 million bottles of the Blueberry flavored ‘Blue,’ the pomegranate flavored ‘Red,’ and the citron flavored ‘Yellow’ had been sold only one week after the launch.
Muhak estimated that the initial supply will be enough for 15 days on the market. However, the company has currently revised its manufacturing plan to produce more of its Soju cocktails.
Muhak has been developing unconventional Soju varieties like low-alcohol Soju. The company currently intends to lead the Soju cocktail market in Korea.
Image Credit: Muhak / photonews@koreabizwire.com