SEOUL, Jan. 3 (Korea Bizwire) — The release of Squid Game 2 on Netflix has ignited global fascination with traditional Korean games, particularly the childhood pastime of “Gonggi,” a variation of jacks.
Since its debut on December 26, 2024, the series has captivated audiences worldwide, logging nearly 500 million viewing hours in its first week and turning “Gonggi” into a trending search term.
Gonggi Goes Global
Social media platforms like YouTube and TikTok are flooded with videos of fans attempting Gonggi, often with creative twists. A YouTuber named “Par***” replicated the game using dice, while others used 3D printers to craft Gonggi stones inspired by those in the series.
TikTok users “sno***” and “ste***” gained millions of views showcasing their mastery of the game by completing all five levels in one attempt.
The game’s resurgence has also rekindled nostalgic pride among Korean diaspora communities. Posts from second-generation Korean Americans highlight their parents demonstrating Gonggi skills honed during their childhoods.
More Traditional Games Gain Attention
Squid Game 2 also introduced viewers to unique twists on familiar games like “Rock, Paper, Scissors,” enhanced with a “minus one” rule that added complexity and intrigue. Videos of friends trying the modified game have gone viral, with fans donning series-inspired costumes to reenact scenes.
Another unexpected hit is the Korean nursery rhyme “Round and Round” (Dongle Ge Dongle Ge), which features prominently in the show. TikTok and YouTube users have uploaded dance routines and parody videos, with one TikTok clip garnering over 5 million views. The song’s catchy tune has left fans worldwide humming along.
A Cultural Phenomenon
Following the global success of Squid Game in 2021, which popularized games like “Red Light, Green Light” and Dalgona candy, the second season continues to celebrate Korean culture on an international stage. With millions engaging in these traditional games, Squid Game 2 has cemented its role as both an entertainment juggernaut and a cultural ambassador.
Lina Jang (linajang@koreabizwire.com)