Nike+ Fuel Lab to Bring Added Value to the Nike+ Community of 28 Million across the Globe | Be Korea-savvy

Nike+ Fuel Lab to Bring Added Value to the Nike+ Community of 28 Million across the Globe

Nike announces new program to develop partnerships and products with NikeFuel. (image: Nike/BusinessWire)

Nike announces new program to develop partnerships and products with NikeFuel. (image: Nike/BusinessWire)

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BEAVERTON, Ore., April 10, 2014 (Korea Bizwire) – Today marks a pivotal moment in the expansion of the Nike+ ecosystem  with the launch of Nike+ Fuel Lab in San Francisco. The Nike+ Fuel Lab  opening asserts the company’s place at the center of the evolving  digital landscape for athletes worldwide.

The Nike+ Fuel Lab builds on the work done through the 2013 Nike+  Accelerator program and continues to drive the power of Nike’s digital  services for athletes by establishing NikeFuel as the universal way to  measure and motivate for any kind of movement. New NikeFuel  partnerships, built through the Nike+ Fuel Lab, will bring tremendous  added value to the Nike+ community, currently at 28 million people  worldwide and growing.

“We are excited about evolving NikeFuel to deliver richer experiences  that make it easier for all athletes to reach their potential,” said  Stefan Olander, Nike’s Vice President of Digital Sport. “The demand for  simpler data-powered experiences is soaring, and all-day sensing is more  available on mobile and wearable devices than ever before. Nike is  committed to broadening the use of NikeFuel through collaborations with  industry leaders to create smarter products and services.”

Through the Nike+ Fuel Lab, Nike aims to expand its NikeFuel platform  with industry-leading companies including MyFitnessPal, RunKeeper and  Strava. By integrating NikeFuel into these companies’ products, over 100  million potential new athletes will be able to use NikeFuel to measure,  motivate and improve. These partnerships will give athletes a common  universal currency to monitor and evaluate their many forms of activity.

Nike’s history of developing strong partnerships includes working with  Apple to develop products since 2006, when the two companies introduced  Nike+ Running. Nike has since created Apps for iOS including Nike+  FuelBand, Nike+ Training Club and Nike+ Move which launched in Fall 2013.


NikeFuel  remains at the heart of the Nike+ ecosystem, and is a single, universal  way to measure all kinds of activities—from a morning workout to a night  on the dance floor. Uniquely designed to measure whole-body movement no  matter age, weight or gender, NikeFuel tracks a user’s active life. Nike  continually analyzes NikeFuel data to fine-tune the NikeFuel algorithm  to deliver an even more accurate measurement of a wearer’s all-day  movement. Users can see the results of their “Year in NikeFuel” here.

Nike+ FuelBand SE

The Nike+  FuelBand SE tracks a user’s active life via NikeFuel—the universal  way to measure movement for all kinds of activities. The Nike+ FuelBand  SE includes Nike+ Groups and Sessions, and seamlessly connects via  Bluetooth 4.0 technology. The Nike+ FuelBand SE tracks not only how  much, but also how often and how intensely users move and gives athletes  real-time feedback, reminders and insights to help them to move more and  move better.

Nike+ Running

The Nike+  Running App for iPhone and Android uses GPS technology to map runs,  provide stats on instantaneous pace and distance, and track users’  progress. It offers fun motivational features like Nike+ Challenges,  cheers from friends, live audio feedback, and the option to select a  PowerSong. The Nike+ Running App for iPhone also includes features like  Nike+ Coach, photo sharing, and auto-pause, encouraging runners to take  on their first 5k or smash their marathon PR.

Nike+ Training Club

The Nike+  Training Club App is the digital heartbeat of Nike Training Club.  Uniting its members no matter where they train. The full-body training  App caters to every level of fitness. Athletes can choose four-week  programs or one-off workouts in order to chase their goals of getting  lean, toned or strong. The N+TC App features more than 100 workouts and  is free to download on iOS and Android in English, Chinese, Japanese,  Russian, French, German, Spanish and Italian-language versions.

Nike+ Move

The Nike+  Move App is an introductory NikeFuel experience for iPhone 5S users.  Nike+ Move measures when, where and how users move and leverages  NikeFuel as motivator. Nike+ Move then lets users compare movement with  friends or other Nike+ Move users.

Source: Nike (via BusinessWire)



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