The official goose down jacket of the PyeongChang 2018 Winter Olympics has struck a chord with consumers for its high quality and affordable price, selling out at online stores. (Image: Winter Olympics Online Store)
SEOUL, Nov. 17 (Korea Bizwire) – The official goose down jacket of the PyeongChang 2018 Winter Olympics has struck a chord with consumers for its high quality and affordable price, selling out at online stores.
By November 16, according to the Winter Olympics web store and Lotte Department Store, online stores have emptied their stock of the “Pyeongchang Long Padding” as it’s informally called, with brick-and-mortar establishments likely to follow suit.
Marketing efforts have been helped by social media posts of celebrities sporting the jacket.
By November 16, according to the Winter Olympics web store and Lotte Department Store, online stores have emptied their stock of the “Pyeongchang Long Padding” as it’s informally called, with brick-and-mortar establishments likely to follow suit. (Image: Lotte Department Store)
Compared to comparable products on the market, the modest price of 149,000 is seen as the reason for the flurry in sales.
Lotte Department Store will replenish its supply by November 22, though availability among locations may vary.
Lotte Department Store will replenish its supply by November 22, though availability among locations may vary. (Image: Lotte Department Store)
Kevin Lee (kevinlee@koreabizwire.com)
