This undated image provided by KT Corp., a major South Korean telecom operator, shows a model using the company’s artificial intelligence (AI) assistant platform offering home exercise programs.
SEOUL, March 12 (Korea Bizwire) – Innocean Worldwide Inc., a major South Korean advertising agency, released a trend report in which it said that the home workout trend evolved in the ‘2020 with corona’ era.
The report said that after gaining popularity amid fine dust woes, the home workout trend gained more traction from the COVID-19 pandemic.
Innocean analyzed about 670,000 home workout-related data records that were created online last year, and found that the number of home workout-related keywords increased by 104 percent year on year.
The report noted that along with the emergence of the new virus that threatens the public health, the home workout trend became mainstream with Koreans spending more time at home, adding that the trend of making space at home for exercise after buying new exercise equipment also expanded.
In addition, thanks to the development of non-face-to-face technology, online home workout sessions that feature two-way communication through video calls with trainers are gaining popularity.
The report predicted that the popularity of ‘home techness’ (an abbreviation of three words – home, technology and fitness), which integrates a string of the latest technology, including artificial intelligence, augmented reality and big data, will grow at a faster pace.
Lina Jang (linajang@koreabizwire.com)
