SEOUL, Sept. 18 (Korea Bizwire) – Orion announced that it had sold more than 150 million of its ‘Dr. You’ energy bars in the six years since the product was launched in 2009. The energy bar amassed sales of 28 billion won, with sales growing an average of 46 percent every year.
The popularity of the Dr. You energy bar is said to result from increased participation in outdoor activities like hiking, cycling and camping in recent years. Since the energy bar consists of dried fruits, nuts and grains, it is convenient to eat during outdoor activities.
The ‘Dr. You’ bar had a 50 percent market share in the nutrition bar market in 2013.
Image Credit: Yonhap / photonews@koreabizwire.com
