Retail Investors Flock to YouTube Channels Run by Brokerages | Be Korea-savvy

Retail Investors Flock to YouTube Channels Run by Brokerages


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SEOUL, Feb. 15 (Korea Bizwire)YouTube channels run by South Korean brokerage houses are seeing spikes in the number of subscribers as retail investors are scrambling to collect tips and expertise.

Mirae Asset Smart Money, a YouTube channel run by Mirae Asset Daewoo Co., is gaining attention after company’s Chairman Park Hyun-joo appeared in a video to share his experience and strategy on investment.

The number of subscribers, which stood at approximately 130,000 in January, jumped to 487,000 as of last week after Park’s appearance.

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Channel K, a YouTube channel run by Kiwoom Securities Co., currently holds the largest number of subscribers at 650,000.

After surpassing the 100,000 hurdle last November, Channel K saw a six-fold growth in the number of subscribers in less than three months.

Samsung Securities Co.’s YouTube channel also surpassed 100,000 subscribers last November, reaching more than 550,000.

Image Credit: Yonhap / photonews@koreabizwire.com

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