Rise of ‘Workations’ a Boon for Travel Agencies | Be Korea-savvy

Rise of ‘Workations’ a Boon for Travel Agencies


Some companies are allowing employees to work not only from home but also from vacation destinations. (image: Lotte Members Co.)

Some companies are allowing employees to work not only from home but also from vacation destinations. (image: Lotte Members Co.)

SEOUL, June 2 (Korea Bizwire)The tourism industry is getting a boost from rising demand for traveling as the work-from-home culture expands.

Accommodation booking app Good Choice reported a 69 percent increase in the number of reservations of longer than two consecutive nights in the first quarter of this year, compared to the previous one, primarily led by people going on long-term ‘workations’.

Good Choice conducted a survey of 350 app users, in which 79.9 percent thought workations were a great idea.

The most appropriate duration of a workation turned out to be an average of 12.8 days. Unlike ordinary vacations, people going on workations sought to enjoy travel as they worked on a loose schedule.

Interpark Tour eamed up with the Gangwon Tourism Organization to offer 11,400 days of accommodation through two workation programs from March to May and October to December, in which reservation rates during the latter part of the program jumped by 38 percent from the former.

Awareness about workations differed by job type.

Good Choice said that 69.4 percent of IT industry workers said they knew what a workation was, while 68.2 percent of those working in the distribution industry were also familiar with the concept.

In contrast, those working in the manufacturing (54.2 percent) and service (54.2 percent) industries as well as the self-employed (47.1 percent), were less aware of the concept.

M. H. Lee (mhlee@koreabizwire.com)

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