This “Barista Service Training” program is intended to help immigrant families to stand on their own feet. (image: Kobizmedia/ Korea Bizwire)
SEOUL, June 7 (Korea Bizwire) – A very special class was offered on June 3 in “Global Together Eumseong,” a Samsung-owned social enterprise, which is a unique support center for multicultural families in South Korea. The center is located in Eumseong, North Chuncheong Province.
Samsung offered a service training session for 20 of female baristas who are from the growing number of multiethnic families in the nation who acquired their coffee-expert licenses in their residing areas. A professional instructor from a service academy of Samsung Everland guided the class with an aim of helping the immigrant settle on their new jobs with ease.
These baristas with “diverse nationalities” were educated in “Global Together Eumseong,” “Global Together Gyeongsan,” and “Global Together Gimje,” all of which are social enterprises that Samsung established to help immigrant families to stand on their own feet. The foreign-born female baristas are currently working in cafes run by these enterprises.
The educational session was held for the immigrant baristas who are neither fluent in Korean nor familiar with Korean culture yet, and provided lessons on topics such as “understanding the characteristics of Korean customers,” “how to meet a customer with a smile,” and “service skills.”
Samsung offered a service training session for 20 of female baristas who are from the growing number of multiethnic families in the nation who acquired their coffee-expert licenses in their residing areas. (image: Samsung)
One of the baristas, Vo Ti Hong Gum, a Vietnamese-Korean woman, said, “I had a hard time dealing with my customers since I wasn’t too familiar with Korean culture, but this class made me confident in receiving the customers now.”
On the other hand, other than service education seminars from Everland, Samsung also supports growing self-reliance of social enterprises by talent donations from employees and executives of Hotel Shilla and Cheil Communications.
Hotel Shilla has provided bakery classes by its top patissiers to baristas in Eumseong in 2013, and Cheil have designed the logos for social enterprises since 2011.
Written by J. H. Kim (jhkim@koreabizwire.com)
